Zeplin: First design hire across product, system, and brand
Zeplin is a workspace that connects designers and developers to ship visually accurate product. I was the first design hire across product, the design system, brand, and the small habits that kept teams in sync. Special thanks to Pelin Kenez, the first design CEO I've worked with.
Scope
2019 to 2022. First design hire across product, systems, brand, and internal workflows.
My role
- Shipped multiple product features
- Built brand systems that helped teams move faster
Impact
- Set up the foundation of Zeplin design team: Core features, design system, marketing assets library and more
I shipped on Zeplin across layout specs, a rebuilt workspace, the notification center, onboarding, and a 'connected components' feature so designers and developers stayed on one path.
I led Zeplin's visuals and brand voice, from blog and social to stickers and sweaters, and kept small routines so design, engineering, and marketing stayed in step.
More work
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